About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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Zeb Hargett

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Zeb Hargett, born and raised in Mobile with his three brothers, spent most of his childhood summers in Point Clear, AL, where his parents bought a summer house in 1960. After graduating from the University of Alabama with a degree in business, he lived in New Orleans, and Dallas before settling in Birmingham to raise his three children. Zeb continued the family tradition by spending as much time as possible in Point Clear with his family before moving back permanently in 2011. Zeb now serves as the Founder, Senior Writer, and Publisher of Scenic 98 Coastal. He enjoys intersecting his love for the area, meeting interesting people, and sharing their stories. He particularly likes stories that appear in the Musings of the Cove category, that bring a laugh or fond memory of growing up in the area.

Gina Lanaux

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Jim Hannaford

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Sarah Blizzard Robinson

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John A. Nielson

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T. Jensen Lacey

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Frances McGowin

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