About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Zeb Hargett

View Posts
Zeb Hargett, born and raised in Mobile with his three brothers, spent most of his childhood summers in Point Clear, AL, where his parents bought a summer house in 1960. After graduating from the University of Alabama with a degree in business, he lived in New Orleans, and Dallas before settling in Birmingham to raise his three children. Zeb continued the family tradition by spending as much time as possible in Point Clear with his family before moving back permanently in 2011. Zeb now serves as the Founder, Senior Writer, and Publisher of Scenic 98 Coastal. He enjoys intersecting his love for the area, meeting interesting people, and sharing their stories. He particularly likes stories that appear in the Musings of the Cove category, that bring a laugh or fond memory of growing up in the area.

Gina Lanaux

View Posts
Gina Lanaux, daughter of a journalist and advertising executive, graduated from Julius T. Wright School for Girls in 1973. There, a rigorous English teacher required her to write essays, book reports, term papers, and creative compositions. While doing this homework, having a father as a teaching editor was beneficial because she learned to craft sentences with proper grammar and syntax and to appreciate the written word. She graduated from the State University of New York with a degree in Dance Education and opened a dance studio in Fairhope in 1978, where besides teaching dance, she wrote newsletters, emails, curriculum, press releases, and social media content to grow and manage her business. Upon retirement in 2020, Gina began a job with Fairhope Living Magazine as a content coordinator, editor, and writer. When Scenic 98 Coastal was created, she was happy to help her friend Zeb Hargett with editing and writing Scenic 98 Coastal. She is grateful for the opportunity to use her mind in her retirement.

Jim Hannaford

View Posts
Jim Hannaford is a longtime writer who plays music in the area as Jimmy Lee Hannaford. A native of Jackson, Miss., he moved to the Eastern Shore in 2007 after spending considerable time on the Mississippi Gulf Coast, Texas and New Mexico. He started his writing career as a newspaper reporter and has regularly contributed to magazines such as Portico and Hook and Barrel. He is the Author of Troy: A Legacy of Champions and Co-Author of Buffalo Thunder: The Athletic Tradition of West Texas University.

Sarah Blizzard Robinson

View Posts
Sarah Blizzard Robinson writes nonfiction and poetry, and is the author of AS A RESULT, a coming-of-age memoir about her recovery. She enjoys living in Fairhope with her husband Jim of 45 years. Writing for Scenic 98 Coastal has given the author opportunities to meet people with fascinating stories to tell. Robinson's memoir is available at Amazon.

John A. Nielson

View Posts
John Nielsen is writer and small business owner living at Fowl River. A native of Evergreen, he raised a family in Conecuh County with his wife, Kelly. He is a graduate of the University of Alabama’s five-year undergrad program. He spent a career as an import and product development specialist for a botanical products company. His work took him rural and remote locations in 25 different countries on every continent except Antarctica.  During his travels, he failed to find any place more desirable than the South. He DID discover that there is a story to be found almost anywhere, but especially in rural places. He only writes short stories that are true, partly true, or made up from whole cloth and prefers to write with humor, unless there none to be found.

T. Jensen Lacey

View Posts
Lacey specializes in history and travel writing and is author of a series of "tour-able history" books, including AMAZING ALABAMA: THE BICENTENNIAL EDITION. Lacey is author of 23 published books and 17 anthologies, including New York Times Bestselling Chicken Soup for the Soul. Her latest, a cookbook, is one she began writing in 1981. Titled Around Our Southern Table, it contains recipes from four generations of Southern cooks and was completed with encouragement from friend and fellow author Rick Bragg. From 1990 through 2005, Lacey was a military correspondent, covering the activities of the 101st Airborne Division (Screaming Eagles). Lacey is also a freelance journalist and has published nearly 900 articles for newspapers and magazines. Her articles have appeared in publications including Southern Living and Vanderbilt Magazine.

Frances McGowin

View Posts
Frances McGowin worked with Ralph Lauren in New York from 1978-1982 before moving to Atlanta to work with Conde Naste fashion publications. In 1994, Frances headed Georgia Equestrian Training Alliance to place international equestrian teams in Georgia farms prior to the 1996 Olympics. After returning to Alabama in 1997, she developed therapeutic and educational programs for at-risk and incarcerated youth, children with special needs, Foster Care children and incarcerated adults. Frances founded the Dogs On Call Therapy Dog program in 2008 and Service Dogs Alabama in 2010. Frances is an avid animal lover and has trained dogs and horses most of her life. Frances is a visionary, public speaker, artist, and writer. She holds a Master’s degree in Human Development and Counseling.