Scenic 98 Coastal is a content hub for marketing and promoting local businesses selling goods and services throughout the Gulf Coast area between Mobile, Alabama, Pensacola, Florida, and beyond. Our main focus is promoting small businesses, conservation groups, and not-for-profit organizations in the area.
Our website, Scenic98Coastal.com, comprises ten categories: Artsy Side of Life, Community Endeavors, Day Trippin’, Dive Bars and Music, Epicurean Delights, Events That Inspire, Musings From The Cove, People and Business Profiles, Sports & Fitness and The Water Side of Life. Through each of these categories, we feature exclusive content via articles written and published in our weekly newsletter, Scenic 98 Coastal.
Scenic 98 Coastal newsletter features stories about people and businesses throughout the area by telling their stories and promoting their goods and a range of services, including educational programs, events, and classes for the public.
We advocate for conservation efforts through nonprofit groups that offer ecotourism, birding, water, and habitat protection and preservation. We highlight the area’s organizations that are providing critical social services and mental health programs.
Our newsletter offers readers insights into what is available on various products and services and activities, educational classes, special promotions, coupons, and catalogs. Scenic 98 Coastal offers advertising sponsorship opportunities for businesses trying to reach our audience via customized promotional programs to fit the client's target market.
In addition, Scenic 98 Coastal utilizes its social media sites, Facebook and Instagram, to promote goods and services, community events, and activities that include educational classes, eco-tourism, podcasts, giveaways, and special events. These posts can also be found on our website.
Each week, the Scenic 98 Coastal newsletter lists weekend activities to fit any interest with links to each event and the host organization. This list is also found on the website and is updated weekly, along with that week’s featured content.
Scenic 98 Coastal has been instrumental in planning and executing eco-tourism, arts, crafts, entertainment, and travel seminars. We have taken an active role in marketing cooking instruction and special food events to the public and organizing exhibits for cultural and educational events.
We have promoted Scenic 98 Coastal items for sale and giveaway, including stickers, hats, art, food tours, and also promotional items given away or sold by others. We are creating an online store for Scenic 98 Coastal-branded items and are actively sponsoring local events where items will be given away or sold.
In collaboration with WKRG TV and its affiliates, Scenic 98 Coastal will broadcast to a large regional audience via television and digital advertising beginning in August 2023. Our content continues to increase its reach throughout our footprint and has been well-received as a valued weekly insight into the people, places, and things that make the Scenic 98 Coastal area a wonderful place to live, work, and play.
Some of the events which we have been involved in orchestrating through planning, execution, and marketing and promoting include: